Do You Have a Strategic Plan?

“It takes just as much energy to create a failing business as it does a thriving business.”

My wife made this interesting comment the other day… It is true that the success of a business, or any endeavor for that matter, cannot be guaranteed simply on the basis of hard work. In fact, many businesses fail in spite of offering great products or services, and in spite of being run by intelligent, hard working people. Hard work is not enough.

I have been fortunate to bring on a brilliant Director of Marketing for my company (my wife) and upon joining the business, she decided we needed to go through the Guerilla Marketing 30-Day program by Jay Levinson. Quite honestly, the process was painful at times, but also immensely valuable. The exercises forced us to stop and think  strategically before jumping into action.

As service professionals, we often focus 90% of our time on sharpening our skills and refining the strategies and tools we provide our clients in order to continually increase the quality and effectiveness of our services. Spending time on strategic planning and business development can sometimes get lost.  We’d rather be with clients than create or revisit a marketing plan or a business plan.  We want to be doing something.  And we should.  But taking the time initially for some strategic planning is a crucial element of success.

Spending the initial time plotting your course, gaining clarity on where you are and what you want can be frustrating at time.  It can be an uncomfortable process, but that time is in fact well spent. It will ensure that you won’t expand your energy in random directions, working very hard and getting very little reward for all that work.  You will be working smarter rather than harder as a result.  

Whether it’s in your business or in your personal life, achieving any goal will entail expanding some energy. Simply rushing in and throwing yourself into action without first thinking strategically about how to go about achieving that goal won’t get you there.  Take a minute to gain clarity about what you actually want and which strategies will work best.  And then, jump in with passion!

To your continued success,

James

Have you forgotten…Yourself?

I was focused, motivated and determined last weekend to achieve three major outcomes: finish my 2008 taxes, plant my new tree, and put up the basketball hoop for my son. I worked late into the evening on Friday night to complete the taxes, I was up early Saturday morning planting my new tree and Saturday evening I assembled the basketball hoop. Sunday morning found me grocery shopping and by 2:00 that afternoon I was wiped out, standing in the kitchen wondering what to do next.

When I was single, the first thing I would do every night when I got home was to put on some music. I did not have a TV or girlfriend at the time and jazz music was my best friend. We would have long conversations as I made dinner, returned emails and did laundry. I could never understand how I could live without it because when my condo was quiet, it was a weird feeling.

Now, with 2 kids, basketball, swimming, tennis, choir and gymnastic practices, dinner, bedtime, relationship time and work; free time is few and far between. Life just seems to continue to go faster and faster the older I get. I am not filling the quiet time with music since it is automatically filled with the sounds of a full life. But the quiet time still manages to get blocked out.

But there I was, standing in a moment of perfect silence, and thinking, “What’s next? I don’t know what to do. I’m confused.” The silence had found me again.

Are you comfortable being alone with yourself in a moment of silence? If you had 30 minutes on a Friday or Saturday evening to turn off the lights, sit on the couch and “be” alone, would you be able to do it? (No reading, TV, falling asleep, or other activity allowed!)

In quiet time, we become open to ourselves and what is truly important to us. We can let go of the errands, people, situations, and work we “must, need, and should” be doing. In the silence, we can reconnect with ourselves, find peace in the moment, and in that moment become open to what is truly important to us in our lives.

Take some time each day to stop, close your eyes, and be comfortable in the silence of your own self. Take the problems of your life there and ask for an answer to come to you. The more comfortable you become with yourself in your own silence, the more comfortable you will be running your life. Silence can be your greatest friend and the sweetest music to listen to.

I wish you many peaceful moments this week. Run your life instead of having your life run you. Enjoy those sweet moments of silence.

Be sure to check out my website, www.evolutionforsuccess.com, with details for an exciting new 2-Hour Parenting Teleconference which will be recorded on 2-CD’s in the month of April.

By the way, if you know anyone who needs support hiring the right person for the job, have them check out the Sure Hire Behavioral Assessment at www.surehirenow.com
You can receive a $25 Gift Card to any store of your choice as a “Thank You” for your referral.

Please pass this on to anyone who needs an encouraging “Thought” this week. They can sign up for the “Thought of the Week” by sending me an email at james@evolutionforsuccess.com and place “subscribe” in the subject line. I never share my email list with anyone. Your privacy is of utmost importance to me.

If you wish to unsubscribe, please reply with “Unsubscribe” in the subject line.

What did you see?

What did you see?

Isn’t it interesting how two people can share a life event together and come away with two different experiences?

In the last few months, Emmanuelle and I have been touring our local charter and public schools in preparation for Isabelle’s entry in Kindergarten. As we were touring one of the public school playgrounds, we saw about a half dozen trailers in back of the school. As we passed, Emmanuelle and I looked at them and thought, “It must be horrible to have a trailer for your 4th and 5th grade classroom? It would be cramped, isolated from the school and hot in the summer months.”

As if she had been listening and reading the parents minds, the school guide informed us that the upper level classes loved the trailers. They saw them as a rite of passage growing up from the younger kids and took a lot of pride in them. As if on cue, kids poured out of the trailers to change classes. They were laughing, joking, and having fun. Their attitudes reflected exactly what the guide had just stated!

This week, Isabelle hit another milestone. She discovered that she could be dropped off at the front door of her kindergarten school, “like a big girl” so that Emmanuelle and I would not have to walk her in. As she stood proud in her newfound independence, it was all that I could do to keep a smile on my face and be happy for her. She is our last child and I love every last walk into school with her. I was already missing that big, goodbye hug at her classroom door.

One of the greatest gifts we have in life is to choose what meaning to attach to the events that shape our lives. How you choose to label an experience and the meaning you attach to it will directly impact the quality of your emotional health and life.

The way to work through any disempowering emotional state is to ultimately put an empowering meaning towards it. This is a very common pattern in movies. The hero/heroine’s mentor or right hand man dies and as they speak their last words they utter, “Be true to yourself, fight for what is right, and help those less fortunate than you.” or, “don’t let me die for nothing, catch that bad guy.” In that emotional moment, the hero has a choice to attach an empowering meaning to the event, it motivates the main character to overcome life’s problem, and achieve more greatness than they ever thought was possible.

How can you turn loss into gain, pain into pleasure? Put an empowering meaning to it! I love to see Isabelle’s independence as she grows up because in 10 years when the boys start calling, that independence will be a very important trait for me to rely on. The confidence and pride that students feel by “moving up” and earning the right to have a “higher” social status will serve them well as they make the transitions to Middle School, High School and College. That is how confidence and self worth are born, bred and raised. I hope you continue to see things differently this week and find more empowering meanings for your life experiences.

MARCH Special: By the way, if you know anyone who needs support hiring the right person for the job. Have them check out the Sure Hire Behavioral Assessment at www.surehirenow.com
They can enjoy $50 off the regular price of $399 and you can receive a $25 Gift Card to any store of your choice as a “Thank You” for your referral.

Be sure to check out my website: www.evolutionforsuccess.com soon for an exciting new 2-CD release on Parenting, due out April 2009.

Please pass this on to anyone who needs an encouraging “Thought” this week. They can sign up for the “Thought of the Week” by sending me an email at james@evolutionforsuccess.com and place “subscribe” in the subject line. I never share my email list with anyone. Your privacy is of utmost importance to me.

If you wish to unsubscribe, please reply with “Unsubscribe” in the subject line.

Developing a plan!

Stop Thinking!

Many times in life we think about something that we would love to achieve or accomplish and then immediately talk ourselves out of it because the first thing that comes to mind is, “…but I don’t know how I will ever be able to do it.”

Most people take a great amount of certainty and security from “developing a plan” to achieve their goals. I am sure that you have heard the saying, “If you are failing to plan then you are planning to fail.” Waiting to take action until you have developed a plan sets up a perfect behavioral pattern for procrastination.

Many of the most fulfilling and rewarding goals I have achieved in life came from taking a bold, immediate action before I had a plan in place. Let me give you some examples:

• In 2007, I wanted to take a family trip to the Bahamas to visit friends, swim with dolphins and dive with sharks. Instead of waiting until I had the trip planned financially and logistically, I took the money I had saved and purchased the plane tickets. I had no clue how I was going to manage the time off work, get the family scuba certified, or make the rest of the money that would be needed for lodging. I let those parts of the plan develop after I made that first commitment. It was some great motivation to develop the plan and get it moving. We had a once-in-a-lifetime trip full of amazing memories.

• In June 2007, I had a goal to move to North Carolina. With the Phoenix housing market going downhill fast, I had to drop my tentative plan to sell my house and immediately put it up for sale. My final plan ended up including a double move with a 3 month stay in Colorado for a summer. One year later we closed on our new home in NC. If I hadn’t taken that first leap of faith, I might still be in Phoenix.

• In the back of my mind I have had a desire to run a 100 mile ultra-marathon this year since I just turned 40. You could call it the answer to my mid-life crisis. Instead of mapping out the six month training plan, core strength program, and eating regiment, I found a race that fit my needs, applied, and was accepted as one of the 250 runners of the race. Now, I have huge incentive and motivation to get my plan in place and have started running again. Wish me luck!

After you set your goals in life, sometimes it is best to sail to the new coast, burn your ship and then develop the rest of the plan on the fly. I understand this will cause a great amount of uncertainty, doubt, and fear. However, those emotions can be converted into actions and planning that will lead you to the desired end result.



If you are stuck in any of your goals, I urge you to find a way to put down the need to plan and instead take an immediate action that commits you to your goal. It is the immediate action that provides the motivation, activities, and opportunities that help you to develop the plan.

Your mind will be flooded with questions like:
• How am I going to pay for that?
• How can I make this work?
• What am I going to see and do there?
• How will I spend my time?

“Take action towards your plan NOW and you will naturally discover what needs to be planned for in the future.”

If you need some support developing a plan and taking action TODAY! Call TODAY for your evolution towards greater success. Commit to 3 or more coaching sessions in the month of October and receive 10% off!